ERIC'S JACKET / Ships 11/15/16
111 PARKA / Ships 12/01/16
111 OVERALL / Ships 12/15/16
We've thought long and hard about exactly how to structure this pitch, strike just the right note, invent a magic phrase or hot hashtag to ring all the right bells and get you to fork over your hard-earned cash for our gear. Often, we’ve thought so long and hard about what is exactly the right thing to say, we don’t end up saying anything at all. It feels impossible, because it’s not our story.
There are other companies out there pouring millions into inventing those magic words, crafting just the right story.
We’ve realized that our friends expect more than magic words. We don’t make magic words. We make jackets, pants, mittens, and hats. Our friends just want to know what we’re up to, what we’re making next, and where to find it.
Our goal is to simply to make the best gear, for people who share our values. If there are twelve of you, that’s how big we’ll be. If there’s a million of you someday, then that’ll be great too. We’ll get there when we get there.
The pursuit of a traditional business model has always made our gear too expensive, while at the same time making it impossible for us to make any money ourselves. The last thing we ever wanted was to land in a spot where people in Tokyo are paying $900 for a jacket, and we can’t even make rent.
We have friends and partners who are able to survive, and even to thrive in a more traditional marketplace. If you’re operating at that scale, you’re fortunate enough to be in the position to make more cool stuff, that’s accessible to more people, and that’s rad too. We’re actively developing projects that make sense in that world. In the meantime though, we’re investing in a new and more straightforward model that keeps us focused on what we care about the most. Hands-on manufacturing of the kinds of classic Owner Operator gear for which we’re best known.
We’re going to ask you what you want, take your order, haul our rolls of fabric and patterns over to New York City’s garment district. Cut and sewn, folded and packed, and in the mail to you. Simple.
WE SHOW YOU THE GEAR
We have a reputation for going above and beyond to design and manufacture our gear in the best, most responsible way we can. You’ve seen it used and abused in the mountains by our development team. We’ve made lots of great stuff in the past, and you know that we’ll continue to do so. We just met with our favorite factory in NYC, and they’re ready to begin work as soon as we are.
YOU FRONT THE MONEY
Having the end user directly finance production has many advantages for all of us. We have the security of a guaranteed sale, and we don’t have to pay interest on a loan. At our scale, the only loans available to us are high cost, payday-loan style sharks that would crush us with fees and interest. We save a ton by borrowing directly from our customers, and pass that savings back on to you. This cuts the cost to you dramatically.
WE MAKE WHAT YOU NEED
One of the biggest challenges for us, as a small company selling mostly expensive gear is that our stock has always been extremely limited. I field constant requests for certain color/size/style combinations that we simply didn’t manufacture enough of. Paying us up front for your gear means that you get the exact size and color you were hoping for.
WE DELIVER TO YOU
You’ll receive your gear in the mail, straight from the factory to your doorstep.
A FEW EXTRAS
We’re not in the business of creating false exclusivity. Some people will miss out on the pre-sale offers, or prefer a more traditional transaction. We will overrun our production a small percentage to stock our own store with. The extra dollars we make by selling some of the collection at full price enables us to push down the pre-sale pricing a bit more. These prices will still be significantly short of anything we were previously able to offer.
FAIR SALE PRICING
Our pricing is a fair and honest reflection of the true cost of manufacturing our goods. We don’t do sales. Shopping is not a sport, and any gear that remains unsold after it’s initial release will be available at full price ‘til it sells. Our customers are more interested in spending time out in the real world than they are in shopping. We believe that overproduction is one of the most damaging and widespread practices in our economy. Relying on arbitrary sales discounts in order to create the illusion of fiscal growth leads only to more more waste. You will never see the gear that you love dumped for below cost on some shitty closeout outlet.
Time to get back to the real work of dialing in the details of our new patterns. We improve and upgrade all of our products every single time we make a new batch. The only reason to do something again is if you can do it better next time.
Introducing the first three pieces to our new program.
Eric's Jacket is a versatile and fun jacket designed by our good friend Eric Messier.
Our 111 Parka is a modern classic that we started manufacturing in 2008, and have continued to do so every year since.
The brand new 111 Overall is three seasons in the making, and a perfect companion to our 111 Parka.
Thank you for all of your support,
Steven & Pete